INDUSTRY 09 · Law · accounting · consulting
Professional services
Strong expertise, but clients can't understand it. Cases locked in contracts—can't be said or shown.
Law, accounting, consulting sell judgment. The storefront for this business isn't how pretty the design is, but whether you can make people believe you know the field—writing out scope, process, and how you handle common questions beats ten team photos.
Compliance is what these clients care about most: no promised outcomes, no leaking client info, no misleading ads. We review copy against industry norms.
01 Where things usually stall
Expertise can't be voiced
Site full of "professional, efficient, trustworthy," yet clients still don't know what you do.
Cases can't be public
Confidential, private—can't showcase work like other industries.
Inquiries not caught
No lead capture or routing; many ask, few convert.
02 Where to start
New Website (responsive + ICP filing)
Scope, process, FAQs—written in the order clients ask.
3–4 weeks C1AI Smart Customer Service
Common legal/tax questions routed first; complex to human.
1–3 weeks H3Knowledge / Course Video (Founder IP)
High-frequency questions as short voiceovers—more credible than ads.
2 weeks in first month I1Website / Mini-Program Managed Ops (annual)
A dead site is a trust incident for a professional firm.
Effective on signing03 What delivery looks like
What you get
A running site or system, admin backend, deployment docs, and an acceptance checklist that states the boundaries.
When to pay
Paid by milestone: signing, mid-point, launch. Each milestone has something acceptable—not time-based burn.
After launch
3–6 month warranty, someone picks up issues. First month we use it with you and fill the gaps.
Who you work with
The people you meet, who write the plan, and who write the code are the same. No handoffs; no re-explaining requirements.
Questions we often get for this industry
- Cases can't be public—what goes on the site?
- Write the thinking, not the client. E.g. "what types of materials a labor-arbitration evidence chain usually includes"—professional yet non-disclosing.
- AI support answers legal questions wrong—what then?
- It only answers procedural and general questions; anything specific goes to a human, with an on-screen note that it is not legal advice.
- How is pricing calculated?
- By scope, not a flat quote. We list modules, then set the timeline; price follows scope. We give a detailed breakdown before signing; if you add requirements mid-way we re-quote—no 'let's see as we go' billing.
Other industries
Next
Diagnose first, quote second.
Thirty minutes to hear you out, then a sheet: what to move first, what it solves, what actually needn't be done. The sheet is free.