INDUSTRY 01 · Equipment · hardware · parts · OEM
Manufacturing
A factory's clients come either from trade shows or from search. The first relies on people running around; the second on a storefront—and most manufacturers lack the second.
A manufacturer's online storefront usually has three gaps: foreign buyers open a screen full of Chinese, reps piece together quotes in ad-hoc Excel, and product specs are scattered across chat logs. None is hard—what's hard is finding someone willing to sort it out line by line along your product tree.
Whether a seven-person shop or a two-hundred-person plant, the sticking points come in the same order: structure the catalog and specs first, then talk site, mini-program, B2B store. Reverse it and you get another pile of unmaintained pages.
01 Where things usually stall
The online storefront is empty
Clients google the company name after getting a card. If nothing shows—or only a three-year-old directory listing—the deal is basically gone.
Quotes are manual
Many models, optional configs; reps rebuild an Excel each time. Same item, two reps, two prices.
Foreign trade can't be caught
There are export orders, but the site is Chinese-only and invisible on Google; all inquiries pile on a few old clients.
02 Where to start
Multilingual / Global Website
EN/RU/AR trilingual site + overseas host, so foreign buyers can find and read you.
4–6 weeks B1New Website (responsive + ICP filing)
Structure the product line, specs, and qualifications into pages first, then promote.
3–4 weeks B6B2B Platform Management (1688 / PCHome)
Shops on AiGoupin / 1688, with keyword positioning and inquiry response.
1 week to launch, 1–2 months to show results G1Lightweight ERP / Inventory
Once models multiply, quotes and stock need a system, not human memory.
6–12 weeks03 What delivery looks like
What you get
A running site or system, admin backend, deployment docs, and an acceptance checklist that states the boundaries.
When to pay
Paid by milestone: signing, mid-point, launch. Each milestone has something acceptable—not time-based burn.
After launch
3–6 month warranty, someone picks up issues. First month we use it with you and fill the gaps.
Who you work with
The people you meet, who write the plan, and who write the code are the same. No handoffs; no re-explaining requirements.
Questions we often get for this industry
- We have hundreds of product models—will they fit on a site?
- Yes, but grouped by series, not laid out flat. Start with top categories and a selection table; clients filter by spec instead of flipping through one by one.
- For a foreign-trade site, do we need a separate translator?
- We organize the technical parameters ourselves and verify specialized terms with your reps—no machine translation.
- How is pricing calculated?
- By scope, not a flat quote. We list modules, then set the timeline; price follows scope. We give a detailed breakdown before signing; if you add requirements mid-way we re-quote—no 'let's see as we go' billing.
Other industries
Next
Diagnose first, quote second.
Thirty minutes to hear you out, then a sheet: what to move first, what it solves, what actually needn't be done. The sheet is free.