INDUSTRY 06 · Supermarkets · maternal & baby · auto repair · beauty
Retail stores
Store customers leave after buying; even with WeChat added, no one manages them. Promotion means only discounts, and the old-customer list sits in a phone.
Stores can actually do a lot: in-store scan capture, member points, stored value, subscription purchase, nearby recommendations. The problem is usually no one strings these together—each done in isolation.
We usually suggest "in-store code + membership" first, watch repurchase data for a month, then decide on a mini-program store. Start with the store and most locations have no traffic to feed it.
01 Where things usually stall
Customers gone once they leave
No lead-capture entry; walk-in traffic wasted.
Promotion is only discounts
Beyond price cuts, no other reason for old customers to return.
Multi-store data siloed
Member, stock, and promo each store calculates its own.
02 Where to start
Store Traffic QR Code
Table cards, floor decals, poster codes—scan for coupon, add WeChat, in-store data visible.
3–5 days A3Booking / Membership Mini-Program
Stored value, points, session cards, in-store redemption.
3–4 weeks F2Membership / Points System
Tiers, points, subscription purchase—a reason to come back.
2–3 weeks E3Seeding Content Ops (Xiaohongshu / Douyin)
Local content on Xiaohongshu/Douyin, targeted within 3 km of the store.
From 1 month03 What delivery looks like
What you get
A running site or system, admin backend, deployment docs, and an acceptance checklist that states the boundaries.
When to pay
Paid by milestone: signing, mid-point, launch. Each milestone has something acceptable—not time-based burn.
After launch
3–6 month warranty, someone picks up issues. First month we use it with you and fill the gaps.
Who you work with
The people you meet, who write the plan, and who write the code are the same. No handoffs; no re-explaining requirements.
Questions we often get for this industry
- We only have one store—is membership worth it?
- Single stores need it more. Chains have HQ systems; a single store can only rely on itself, and when a customer is lost no one backfills.
- Any compliance risk with stored-value cards?
- Yes. Prepaid cards involve filing and fund management; we explain local requirements first, then decide on stored value—or just do points and session cards.
- How is pricing calculated?
- By scope, not a flat quote. We list modules, then set the timeline; price follows scope. We give a detailed breakdown before signing; if you add requirements mid-way we re-quote—no 'let's see as we go' billing.
Other industries
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