INDUSTRY 04 · Construction · building materials · decoration

Construction

Engineering business is spoken through cases. But most firms' cases sit in contracts, buried in phone albums—few photos fit to show the client.

4 common starting points 3 typical sticking points Pricing by scope

Clients look at three things: have you done something similar, how is the site managed, who's responsible when something goes wrong. All three can be organized into something presentable—just no one has done it systematically.

This category usually starts with "case library + company showcase"—low cost, fast payoff. If bidding is needed, add a brand film and qualification materials.

01 Where things usually stall

01

Cases not presentable

Done plenty of work, but photos sit in project managers' phones—none with project name and scale.

02

Bid materials thrown together

Company intro rebuilt for every bid, and versions differ, so the numbers don't match front to back.

03

Site issues by phone

Progress, materials, rectification records scrolled through WeChat groups; accountability unclear.

02 Where to start

03 What delivery looks like

What you get

A running site or system, admin backend, deployment docs, and an acceptance checklist that states the boundaries.

When to pay

Paid by milestone: signing, mid-point, launch. Each milestone has something acceptable—not time-based burn.

After launch

3–6 month warranty, someone picks up issues. First month we use it with you and fill the gaps.

Who you work with

The people you meet, who write the plan, and who write the code are the same. No handoffs; no re-explaining requirements.

Questions we often get for this industry

Cases involve client info—can they be public?
Anonymized by agreement: only project type, scale, duration—no client name. If brand exposure is needed, we get authorization first.
Can the film be cut from existing footage?
If there's on-site footage we can cut a first version; gaps get reshot. A full reshoot costs far more.
How is pricing calculated?
By scope, not a flat quote. We list modules, then set the timeline; price follows scope. We give a detailed breakdown before signing; if you add requirements mid-way we re-quote—no 'let's see as we go' billing.

Other industries

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