INDUSTRY 08 · Scenic spots · B&Bs · F&B
Tourism & culture
Peak season relies on platform commissions; off-season nobody knows you. Dozens of videos shot, few views.
Tourism's traffic problem isn't content volume—it's whether content can be found and booked directly. Platform commission is the visible cost; the bigger one is having zero relationship with guests after they leave.
This category usually builds "a bookable entry point" first, then content. Rooms, tickets, packages sold by yourself; price and stock your call; platforms only for traffic.
01 Where things usually stall
Platform commission eats profit
Peak orders all on platforms, and prices get compared.
No voice in off-season
No own customer base; just wait for platform dispatch.
Content nobody watches
Shoot, post, no data, no idea how to fix.
02 Where to start
Booking / Membership Mini-Program
Room status, packages, online booking, in-store redemption.
3–4 weeks H4Short-Video / Live Management
Seasonal topics; anything attachable gets attached.
Takeover in 1 week D2Store Traffic QR Code
In-store guests scan to capture; reachable after they leave.
3–5 days F2Membership / Points System
Repeat stays, off-season packages, old brings new.
2–3 weeks03 What delivery looks like
What you get
A running site or system, admin backend, deployment docs, and an acceptance checklist that states the boundaries.
When to pay
Paid by milestone: signing, mid-point, launch. Each milestone has something acceptable—not time-based burn.
After launch
3–6 month warranty, someone picks up issues. First month we use it with you and fill the gaps.
Who you work with
The people you meet, who write the plan, and who write the code are the same. No handoffs; no re-explaining requirements.
Questions we often get for this industry
- Selling rooms ourselves—conflict with platforms?
- No conflict. Platforms for exposure, own channel for repurchase; align the price system up front.
- What to do in off-season?
- Off-season: content and old-customer ops, activate the people accumulated in peak. Peak: ads and fulfillment.
- How is pricing calculated?
- By scope, not a flat quote. We list modules, then set the timeline; price follows scope. We give a detailed breakdown before signing; if you add requirements mid-way we re-quote—no 'let's see as we go' billing.
Other industries
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Diagnose first, quote second.
Thirty minutes to hear you out, then a sheet: what to move first, what it solves, what actually needn't be done. The sheet is free.